Joico Color Balance Purple Shampoo for Cool Blonde or Gray Hair

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Preserving the Coolness of Blonde and Silver Hair The Joico Color Balance Purple Shampoo is a corrective shampoo designed to tackle unwanted yellow tones in color-treated hair. Crafted to preserve the vibrancy and tone of highlighted, icy blondes, silvery grays, ombré, and balayage styles, the unique formula banishes brassy warmth, shields hair from external factors, and enhances shine and strength.

Directions for Use: Apply the shampoo to wet hair, lather, and leave it on for 1-3 minutes before rinsing. Use it 2-3 times a week to neutralize yellow and warm tones.

Why You'll Love It: - Long-lasting results for up to 12 washes - Boosts shine and smoothness - Strengthens hair by over 2 times - Paraben-free formula When used with the Color Balance Purple Conditioner on damaged hair, compared to a non-conditioning shampoo.

Explore the Best Joico Collections for Your Hair Needs In addition to the Color Balance Purple collection, Joico offers a wide range of haircare solutions to address various concerns, including Defy Damage, Youthlock, K-PAK Color Therapy, Moisture Recovery, Hydrasplash, and Blonde Life.

Customer Reviews: The Joico Color Balance Purple Shampoo has received overwhelmingly positive reviews, with an average rating of 4.6 out of 5 stars from over 13,000 customers.

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