Refined and Joico Defy Damage Protective Shampoo for Color-Treated Hair

Manufacturer's Perspective: The Next Generation of Bond-Building

FOR BOND STRENGTHENING & COLOR LONGEVITY

DEFY DAMAGE PROTECTIVE SHAMPOO

Immerse your hair in a thorough, luxurious lather with this gentle, sulfate-free shampoo that protects your hair from daily damage. The bond-building formula swiftly removes dirt, impurities, and buildup without roughing up the hair cuticle or stripping your investment color. The result? Beautifully resilient, clean, healthy-looking, shiny, and smooth hair.

Directions: Apply to wet hair, lather, then rinse thoroughly. See it. Feel it. Believe it.

WHAT YOU WILL LOVE

• Strengthens & Rebuilds Bonds
• 80% Less Breakage*
• 5X Stronger Hair*

*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

Customer Reviews 4.7 out of 5 stars (4,920 reviews) 4.5 out of 5 stars (438 reviews) 4.7 out of 5 stars (5,334 reviews) 4.6 out of 5 stars (13,305 reviews) 4.7 out of 5 stars (3,450 reviews) 4.7 out of 5 stars (1,441 reviews) 4.6 out of 5 stars (1,896 reviews)

Price $25.00 $25.00 $23.00 $23.00 $23.00 $23.00 $25.00

HAIR TYPE Processed, Color-Treated Mature, Dry Color-Treated Blonde, Highlighted Thick, Coarse, Curly Thin, Fine, Wavy Blonde, Highlighted

HAIR CONCERN Damage, Split Ends, Breakage Dryness, Dullness, Brittle Fading, Damage, Breakage Fading, Brassy, Dullness Dry, Frizzy, Breakage Dry, Dull, Lifeless Damage, Brassy, Dullness

BENEFITS Strength and Protection Bounce, Shine, Manageability Repair and Protect Color Neutralize Yellow & Warm Tones Moisturize, Soften, Shine Hydration, Shine, Lightweight Brighten, Nourish, Strengthen

KEY INGREDIENTS Moringa Seed Oil, Arginine Collagen, Buriti Fruit Oil Keratin, African Manketti Oil Green Tea Extract, Arginine Sea Kelp, Jojoba Oil Sea Kelp, Coconut Water Monoi & Tamanu Oil, Arginine

FRAGRANCE Apple, Tuberose, Sandalwood Cucumber, Gardenia, Warm Musk Pear, Apple, Cedarwood, Amber Citrus, Orange Flower, Musk Orange, Hyacinth, Vanilla Lemon, Green Apple, Coconut Nectarine, Jasmine, Vanilla

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