Joico JoiFULL Volumizing Shampoo for Fine, Thin Hair

Revised Content:

JOICO JOIFULL COLLECTION FOR FINE/THIN HAIR JOIFULL VOLUMIZING SHAMPOO

Imagine a plush, 24-hour-long fullness and voluminous body – that's precisely what you'll experience with this rich, sudsy cleanser. Designed to whisk away the oil and dirt that can weigh down fine-textured hair, this shampoo lays the foundation for body-building styling, offering a healthy prep step towards lusciously full hair. Infused with Rice Protein and Bamboo Extract, each ingredient cleanses, nourishes, and amplifies your hair for a major boost in volume.

Directions: Apply to damp hair, lather, and rinse well. Enjoy the look of fuller and thicker hair.

HERE'S WHY YOU'LL LOVE IT: - Rich lather gently but thoroughly cleanses the hair - Adds instant lightweight body - Provides fuller, thicker, and airier volume - Delivers 24-hour style retention* when used as a system with the JoiFULL Volumizing Conditioner and Styler

*When using the JoiFULL Volumizing Shampoo, Conditioner, and Styler as a system.

Frequently Asked Questions:

Q: Whenever I use volumizing products, my hair gets full but frizzy. Does JoiFULL cause frizziness? A: No worries! JoiFULL actually brings out the shine in fine hair, without weighing it down. One of the main ingredients is Bamboo Extract, which is rich in silica and helps build volume while promoting thicker, stronger, and shinier strands.

Q: Does the shampoo cause dryness, like a clarifying formula? A: Just the opposite: Your fine strands will actually get a boost of lightweight hydration, along with voluminous body and bounce.

Q: How long does the fullness last? A: The JoiFULL collection delivers 24 hours of exceptional fullness and volume, ensuring no flat-hair problems the minute you walk out the door.

Focus on Sustainability: Small changes in product size and weight lead to lower carbon emissions. We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

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