Joico Colorful Anti-Fade Shampoo for Color-Treated Hair

From the manufacturer, this gentle, sulfate-free shampoo is designed to preserve the vibrancy of gorgeous, investment hair color between salon visits. Infused with nourishing ingredients like Camellia Oil and Pomegranate Extract, the Colorful Anti-Fade Shampoo delivers a luxurious, epic clean that doesn't strip color, yet whisks away daily pollutants that can dull your strands. The result is maximum shine, vibrancy, 3X more strength, and less breakage.

Directions for use: Apply to wet hair, lather, and rinse.

This shampoo is suitable for all vibrant hair colors, from brunettes to redheads, blondes, and beyond. It helps fight the fade of these vibrant hues, but unlike our Color Balance or Color Infuse Shampoos, it does not deposit additional color into the hair. Instead, it prevents the loss of the investment shade you've already achieved.

The entire Colorful line, including this Anti-Fade Shampoo, is developed free of SLS/SLES sulfates, ensuring a gentle, color-preserving cleansing experience.

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